Ship logs for messy builders

Smart notes from the chaos

This isn't a polished blog. This is the real-time documentation of building, measuring, analyzing, and deciding—while building, measuring, analyzing, and deciding.

Every project is a hypothesis tested. Every failure is pattern recognition. Every framework is refined through use. The messy journey is the methodology.

You'll find: build documentation (written while building), fast failure celebrations (killed in 24 hours = success), perfectionism traps caught in action (documented in real-time), and honest learnings from projects that worked—and ones that didn't.

Latest Insights

Strategic speed insights for scattered builders

Strategy

Why Your ADHD is Your Competitive Advantage

Stop fighting your brain. Learn to leverage scattered thinking for pattern recognition and rapid iteration. Your neurodivergence is a feature, not a bug.

Nov 1, 2025

5 min read

Build

Ship in 48 Hours: The Weekend MVP Framework

Turn your scattered ideas into a working product in one weekend. No overthinking. No perfect planning. Just strategic building and smart constraints.

Oct 28, 2025

8 min read

Learn

Pattern Recognition for Entrepreneurs

How to identify what's working (and kill what's not) in 7 days or less. Data-driven decisions without analysis paralysis.

Oct 25, 2025

6 min read

Learn

I Killed This in 24 Hours - Here's Why That's Good

Sometimes the best decision is to kill a project fast. Here's how I validated, killed, and learned from a project in one day—and why that's a win.

Oct 20, 2025

4 min read

Build

I Built a Fake Review Detector in 30 Minutes (Then Almost Ruined It By Trying to Make It Perfect)

I built a fake review detector in 35 minutes that caught fake Amazon reviews. Then I almost didn't ship it because it has false positives. Perfectionism disguised as accuracy requirements.

Jan 25, 2025

7 min read

Build

I Built a Weather App My Wife Called 'Pretty Shitty' (That's a Win)

I built an event weather risk predictor in 1 hour, showed it to my wife, and she called it 'pretty shitty.' I killed it immediately. Fast failure beats slow perfection.

Jan 24, 2025

6 min read

Build

I Built a Hiring Bias Detector Then Almost Ruined It (The Trap Disguised as Quality)

I built a hiring bias detector in 30 minutes that caught biased language in real job postings. Then I almost didn't ship it because it wasn't 'impressive enough.' Perfectionism disguised as quality.

Jan 23, 2025

6 min read

Build

24 Hours Later: I Used My Ugly Tool and the Trap Got Me Again

I built Focus Guardian in 30 minutes, used it for 24 hours, and caught the perfectionism trap again. Here's what broke, what I fixed in 15 minutes, and why the trap never disappears.

Jan 22, 2025

5 min read

Build

I Built a Focus-Killing Productivity Tool in 30 Minutes Because I Can't Focus

I built a stupid-simple tool to capture ideas without losing focus. It's ugly, it works, and I shipped it in 30 minutes instead of planning for three days.

Jan 21, 2025

5 min read